The Not So Corporate Side of Corporate Twitter

We’re big fans of social media around here. I mean, it’s basically our lifeline now. I cannot tell you the last day I spent without scrolling through my feeds. While that seems a little bit sad – the inability to disconnect – I like to remind myself that social media connects us to the people and things we love!

Back in 2011 (we’ve been around forever) Kaylee put together a collection of the best twitter accounts to follow. And more recently, Kate made a list of some awesome Instagram accounts that you should be following (ahem @inanutshellca).

The thing I love about social media is that not only does it keep us informed, but it keeps us laughing. This is why I think it’s so amazing when corporate Twitter accounts do more than tweet about company products and promotions all day. In today’s world, it takes more than the boring approach to gain interest from the Twitterverse.

Some companies are yet to understand the importance of managing an engaging social media persona, but others are doing it right. Tesco, for example, once had a legendary rap battle on Twitter, and Taco Bell is notorious for engaging in snarky banter with their customers. The strategy has gotten them on the front page of several comedy sites and other industries are quickly closing in on this amusing PR strategy.

Tesco Twitter

Taco Bell Twitter

Want more proof that humour is the way to go? Take a look at one of Betfair‘s Twitter accounts. Its services and online tournaments are hardly mentioned (if at all), and instead, followers are often treated to a strange stream-of-consciousness sort of Twitter feed, graced by tweets like, “Sunday. You are a sausage”. Whoever is behind the tweets also interacts with followers in witty Twitter banter, and this approach to corporate Tweeting has earned the company around 30,000 followers so far. And of course, there’s nothing better than a company that doesn’t take itself too seriously. Proving that it’s possible to entertain and still tweet about contests, Charmin (yes, the toilet paper company) has popularized the hashtag #tweetfromtheseat, recognizing their target demographic and doing everything possible to entertain them. (Side bar: while we love to hear from our reader, I beg you, please do not tweet @inanutshellca from the seat!)

Betfair Twitter

Charmin Twitter

One of the most entertaining things about these great corporate Twitter accounts is how they’re not afraid to engage, not just with their followers, but with other companies. In early 2013, Kit Kat challenged Oreo to a game of tic-tac-toe for a fan’s affections, and Taco Bell (again, champions of awesome Twitter management) has called out Old Spice with a passive-aggressive tweet regarding their fire sauce.

KitKat Twitter

We too have seen the positive impacts of being funny through our blog. When I posted about the hilarious Ottawa Citizen weather reporter (here and here), I ended up on Buzzfeed! We definitely have to give credit to the Citizen’s mobile team for being amazing, but I’d like to think that my humorous tone had something to do with it too!


All in all, we know that social media isn’t going anywhere and social media marketing will continue to become more important. Hopefully more corporate Twitter accounts will join the bandwagon of unconventional tweeting and keep us laughing throughout 2015.

What’s your favourite funny Twitter account to follow? Drop us a line in the comments so we can take part in all the (online) fun!

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