CONTEST: Win Some Birdie Blues (Contest CLOSED)

 

“I’m one of those hands-on people – I have to be moving constantly. On top of that, I look at something and I want to figure out how it was put together. Or I want to take it apart. “

Combine these busy bee symptoms with an undeniable sense of fashion and an adoration for accessories, toss in a toolkit and a little ambition – and you’ve got yourself an entrepreneur.

Emily McMenemy, a longtime Ottawa resident and now Toronto gal is the crafty hand of style behind Birdie Blues handmade jewelry – a versatile collection that combines first and second hand pieces such as  vintage beads, charms, metals, pearls and wire to create trendy necklaces, earrings and bracelets that cater perfectly to the modern vintage craze.

“That’s the thing (about making jewelry) – you see something you love in a magazine and you can save the money, do it yourself and put your own spin on it,” says McMenemy. “You can personalize a piece and add your own touches for whoever will be wearing it.”

McMenemy, who’s been in business for a little over two months, is without a doubt an appropriate candidate to take a whack at designing. Having newly moved back to Toronto and soon making the trek to London, ON, she has a wealth of experience in retail – the most influential being a long stint at Aritzia, the fashionable Canadian boutique that’s matured into one of the more unique and cultured accessible retailers in the country.

After being immersed in experimental fashion and watching her own style evolve along the way, Birdie Blues – which is a named to be a variation of McMenemy’s favourite colour, robin’s egg blue – and an industrious bedroom workshop sprouted from the ground up. Now selling headbands, feather pieces and putting together a professional online catalogue outside of her tumlbr blog (you can browse here and purchase by emailing Emily), she says the affordable line has something for everyone. Prices range from $15 to $40 for some of her more extravagant pieces; therefore, steal is an understatement, considering the jewelry is anything but.

“I would love to give styling tips too, on how to wear my things. You can stretch your jewelry so far beyond what it comes as.”

As part of the 2011 End Slavery Day vendor’s bill last weekend at the Bronson Centre – this is just the first we’ll see of this budding creator. Check back for more updates on what she has to offer – a pop-up shop, precious stones, rings and a piece that is most likely exactly what you’re looking for are what we can expect out of this flyaway hit.

Goodies from Birdie Blues vintage and handmade jewelry

Want to know more about the artist? I put her in the hot seat about her own style:

Emily

Describe your personal style: Changing.
Favourite trend? It’s bad…but right now, it’s fur. I’m really into the vintage stuff though; I like the traditional cuts. I love old, used and hunting for vintage finds. I’m into recycling and reusing fashion.
Trends that might blow up: I think feathers will still be in for a little while, but I’m thinking wooden accents are coming.
A trend you wouldn’t be caught dead in: I really don’t like when people tuck their suit pants into Uggs. In the street…it’s a bit much. Jeans and running sneakers too – not for me.
Gold or Silver?: Both! I don’t like to mix and match too much – so I’ll usually have a silver day or a gold day.
Favourite store? In Ottawa, I’d have to say Aritzia - I’m a sucker for anything Wilfred. But I also love the St. Vincent De Paul on Wellington, it has great second-hand finds. I love the shops along Dalhousie too. It’s nice to support the local businesses. In Toronto? I’m into a shop called Penny Arcade on Dundas West.
Does Ottawa have a fashion scene? It definitely does! Shopping in Ottawa is great. You need to know where to look and have an open mind. There isn’t much of a difference between people in Ottawa and in Toronto – I’ve seen great taste in both. Don’t be afraid to try different things; as long as you wear something with confidence you can look good in a trash bag.

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*CONTEST*: Here’s where you can WIN! If you want the chance to snatch the fun and beautiful Birdie Blues necklace below - LEAVE A COMMENT telling us how you would style your outfit around it, as well as your name/email, and you’re automatically entered into a draw to win!  Featuring a long chain, vintage charms and pearls – we think it would look lovely on just about anybody. We’ll be drawing a commenter’s name out of a hat on Monday, December 12th – so check back!

Win this necklace for yourself! Comment below with how you would style it – and your name is entered into a hat to win!

This contest is now closed! Thank you to all who commented below, we loved your styling ideas! Find out who won & stay tuned for more give-aways in the future, in a nutshell.

Pet Peeve of the Week

Subject: Popped Collars

This past week, we had the pleasure of having a guest-post written by one of the most fabulous and fashionable men I know, Simon Puckett. Simon addressed the “What Not To Wear” items for men, and we couldn’t be more on board. There is nothing more attractive than a well-dressed man! However, Simon has graciously left out one male fashion “don’t” …because it is my pet peeve.

A few years back, a video surfaced that humorously spoofed the guido lifestyle. “My New Haircut” went viral, mocking the “douche-baggery” that comes along with obsessive working out, aggressive use of hair gel and (cue gasp) the popping of one’s collar.


Unfortunately, the popped collar didn’t stop with the guidos. It spread like the plague, infecting preppy men across North America. As I mentioned, this video went viral a few years ago and so, the popped collar came under massive scrutiny. At that point, I thought, I hoped and I prayed that the popped collar had seen its last day.

Just two of many informational posters that warn against the dangers of the Pop.

Well folks, I was wrong. The popped collar has shown serious staying power, even infecting my own boyfriend. A polo shirt is actually one of my favourite looks on him and for a year and I half I’ve stayed silent. I have even folded his polos with the collar facing up (so as not to disturb the starch needed for a proper pop). But NO MORE I tell you!

An example of how I folded these shirts to preserve the Pop.

Girls, please take charge if your boyfriend is still sporting a popped collar. Don’t let the happiness that the pop brings him deter you from your mission to combat this stupid style. Don’t make my mistake and wait until his Birthday to finally say NO MORE!* Fold down that bad-boy and bask in the glory that is your man, un-popped.

Shaun, showing off his mood Pre- and Post-Popped.

 *Special thanks to my boyfriend Shaun for being my model and putting up with my antics on his Birthday. There are a million things I love about you, but your popped collar is definitely NOT one of them.

60′s style revived in Mad Men® Collection

After four seasons of sexism versus feminism, smoke-filled office spaces, adultery, advertising and meetings capped off with bourbon, I was beyond excited for the fifth season of AMC’s hit series, Mad Men. Unfortunately, season five has been postponed until who-knows-when in 2012 and that means my fix of lead character, Don Draper, will just have to wait. . .or so I thought.

I was strolling through Rideau Centre yesterday when my jaw dropped at the sight of the infamous silhouette of Don Draper in the display window of Banana Republic!

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Posted in Fashion | Tagged 60's style, Betty Draper, Christina Hendricks, Clothing, Don Draper, , Jamie Bryant, January Jones, Joan Holloway, Mad Men Collection Banana Republic, Mad Men tv series, Peggy Olson, Ridea Center, | Leave a reply

Rainproof Style

There’s nothing worse than rainy weather. For a young fashionista in particular, rain ruins just about everything, subtracting about 70% of our shoe closets and prohibiting suede and soft leather to see the light of day. What’s worse is that for Canadians in particular, an onslaught of rainy weather comes just when we’re at our wits end – following the winter.

Chanel Spring 2011

After months of chunky sweaters, cumbersome jackets, shearling boots and skin that is begging for sunlight and moisture, we are gifted with…puddles. Perfect. Like the true Canadians everyone knows and loves, we somehow remain optimistic, uttering sayings like “April showers bring May flowers!” as though Mother Nature is listening and good behavior will get us somewhere. So, even though the weatherman seems to be mocking us with these shameful weekly reports of nothing but 90% P.O.P., we must stay true to our Canadian values. Who knows? Mother Nature might just be the Santa of our adulthood, marking Canada on the “Good List” for future spring seasons.

The question is how can we stay stylish when the weather is as dismal as this guy’s future? Here are 5 rules to follow for rainproof style:

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