Approximately 285 million people in our world live with low vision and blindness. Of these, 39 million are blind, and 246 million have moderate or severe visual impairment. Astonishingly enough, 80% of the world’s visual impairment is completely avoidable through treatment and/or prevention.
Tomorrow, October 9th, 2014, is World Sight Day, a day to raise global awareness and attention of these facts.
In an attempt to do just that, and to help prevent vision loss, a charity called Change the View in partnership with ClearlyContacts.ca is launching a global campaign called #WhoBlinkedFirst.
The campaign asks that you challenge your friends to the ultimate staring contest, produce a video using #WhoBlinkedFirst and follow the rules: a) No Blinking b) No Laughing and c) No Looking Away. The question is, who will break under pressure?
For every staring contest video posted with #WhoBlinkedFirst, Clearly Contacts will donate a pair of prescription eyeglasses, Vitamin A Tablets or UV Protective sunglasses to someone in need.
Check out the campaign video:
Create your own video for a good cause, and you could even have a chance to win $100 Visa Gift Cards, Prescription Eyeglasses or Designer Sunglasses!
For more information and to upload your video, click here.
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