CONTEST: Win Some Birdie Blues (Contest CLOSED)


“I’m one of those hands-on people – I have to be moving constantly. On top of that, I look at something and I want to figure out how it was put together. Or I want to take it apart. “

Combine these busy bee symptoms with an undeniable sense of fashion and an adoration for accessories, toss in a toolkit and a little ambition – and you’ve got yourself an entrepreneur.

Emily McMenemy, a longtime Ottawa resident and now Toronto gal is the crafty hand of style behind Birdie Blues handmade jewelry – a versatile collection that combines first and second hand pieces such as  vintage beads, charms, metals, pearls and wire to create trendy necklaces, earrings and bracelets that cater perfectly to the modern vintage craze.

“That’s the thing (about making jewelry) – you see something you love in a magazine and you can save the money, do it yourself and put your own spin on it,” says McMenemy. “You can personalize a piece and add your own touches for whoever will be wearing it.”

McMenemy, who’s been in business for a little over two months, is without a doubt an appropriate candidate to take a whack at designing. Having newly moved back to Toronto and soon making the trek to London, ON, she has a wealth of experience in retail – the most influential being a long stint at Aritzia, the fashionable Canadian boutique that’s matured into one of the more unique and cultured accessible retailers in the country.

After being immersed in experimental fashion and watching her own style evolve along the way, Birdie Blues – which is a named to be a variation of McMenemy’s favourite colour, robin’s egg blue – and an industrious bedroom workshop sprouted from the ground up. Now selling headbands, feather pieces and putting together a professional online catalogue outside of her tumlbr blog (you can browse here and purchase by emailing Emily), she says the affordable line has something for everyone. Prices range from $15 to $40 for some of her more extravagant pieces; therefore, steal is an understatement, considering the jewelry is anything but.

“I would love to give styling tips too, on how to wear my things. You can stretch your jewelry so far beyond what it comes as.”

As part of the 2011 End Slavery Day vendor’s bill last weekend at the Bronson Centre – this is just the first we’ll see of this budding creator. Check back for more updates on what she has to offer – a pop-up shop, precious stones, rings and a piece that is most likely exactly what you’re looking for are what we can expect out of this flyaway hit.

Goodies from Birdie Blues vintage and handmade jewelry

Want to know more about the artist? I put her in the hot seat about her own style:


Describe your personal style: Changing.
Favourite trend? It’s bad…but right now, it’s fur. I’m really into the vintage stuff though; I like the traditional cuts. I love old, used and hunting for vintage finds. I’m into recycling and reusing fashion.
Trends that might blow up: I think feathers will still be in for a little while, but I’m thinking wooden accents are coming.
A trend you wouldn’t be caught dead in: I really don’t like when people tuck their suit pants into Uggs. In the street…it’s a bit much. Jeans and running sneakers too – not for me.
Gold or Silver?: Both! I don’t like to mix and match too much – so I’ll usually have a silver day or a gold day.
Favourite store? In Ottawa, I’d have to say Aritzia – I’m a sucker for anything Wilfred. But I also love the St. Vincent De Paul on Wellington, it has great second-hand finds. I love the shops along Dalhousie too. It’s nice to support the local businesses. In Toronto? I’m into a shop called Penny Arcade on Dundas West.
Does Ottawa have a fashion scene? It definitely does! Shopping in Ottawa is great. You need to know where to look and have an open mind. There isn’t much of a difference between people in Ottawa and in Toronto – I’ve seen great taste in both. Don’t be afraid to try different things; as long as you wear something with confidence you can look good in a trash bag.


*CONTEST*: Here’s where you can WIN! If you want the chance to snatch the fun and beautiful Birdie Blues necklace below – LEAVE A COMMENT telling us how you would style your outfit around it, as well as your name/email, and you’re automatically entered into a draw to win!  Featuring a long chain, vintage charms and pearls – we think it would look lovely on just about anybody. We’ll be drawing a commenter’s name out of a hat on Monday, December 12th – so check back!

Win this necklace for yourself! Comment below with how you would style it – and your name is entered into a hat to win!

This contest is now closed! Thank you to all who commented below, we loved your styling ideas! Find out who won & stay tuned for more give-aways in the future, in a nutshell.


  1. I’m a teacher so I dress pretty simply. I would wear black skinny pants, a black shirt and colourful cardigan so that this necklace would be truly shown off. Summertime- need some gold accented sandals to match!

  2. Christine Lyon says:

    love the vintage feel and the use of natural feathers in your jewellery. where can your stuff be found in TO….I have daughters living there and want to do my Xmas shopping there!!
    Your necklace would look amazing adorning a simple, well-fitted black sweater dress, worn with great black boots! nothing but your gorgeous necklace to focus on!!! love it !

  3. This is a beautiful work of art. It would be easy to style an outfit around this necklace. I would wear a 3/4 sleeve cardigan or v-neck sweater in a fall color. Probably pumpkin. Pair it with a flowing calk length skirt and chocolate knee boots and VOILA – perfect outfit.

    Even if I don’t win I can say that it’s been a joy looking at all of these goodies. I think I’ll be ordering soon!!

  4. Julie says:

    Love all the ideas suggested so far! For me, living in a warm climate I would pair this necklace with my favourite jean shorts, a fitted white tank, my booties, and maybe a vibrant coloured blazer for night time. I would keep all my other jewelry simple not to take any attention away from my centrepiece, so maybe my 2 thin gold bangles, and some studs :)

  5. Julie – love the outfit choice girl. Rock it out in the sunshine state. For me, I’m living live through Montreal’s current winter climate. I would go with my XL cream colored winter knit pull over sweater, my furry Bart’s headband, my washed out light denim jeans (cuffed up), with my Sam Edelman zip up chelsea boots. This cozy winter look would show off my easy-to-wear necklace while I walk my new pup tonight for his first snowfall :)

  6. Andrea L says:

    I have no fashion sense but I do have a little black dress which I would probably wear this with! :)

  7. Robyn Marie says:

    Layer it with different lengths of gold chains! on top of a little black dress would be gorgeous. Those colours definitely need to be in front of a dark top or sheer blouse. I love jewelry so I would definitely be rocking some gold bangles and rings to compliment it. Amazing work!

  8. Leigha Peacock says:

    I would wear it with my new nude, shimmery, short-sleeved top, a fitted black skirt and ankle boots! Hair could be worn up or down :)

  9. Brigitte Hartt says:

    Oh I have the perfect thing for it! It is a sheer, relaxed boxy dress in light pink and grey. Your necklace would stand out so nicely against the muted colours. This little number is dying for a long necklace and I recently broke my only one :( I would pair it with black leggings and high brown leather riding boots.
    Btw I am loving reading about all the other outfits!

  10. Thomsy says:

    I think it would make a great Christmas present for my niece who has the style to wear such a great piece.

  11. Andrea says:

    Love Emily’s stuff! Such a creative girl….
    My wardrobe is extremely casual so I would pair one of Emily’s pieces with something simple… black jeggings and possibly a plain cream coloured oversized sweater. And fuggs (fake uggs). I’m never without them. My email is

  12. Nat Stacey says:

    love the neckless…. i would probably wear it with dark leggings and a long flawy top and mid-high boots….. OR you could even use the neckless to dress up a simple but also tres cute (the guys dig) jeans and a simple tank or tee… hair up, and let the neckless be the main point of the outfit….

  13. Annie says:

    I just got two new dresses, a shirt dress in green and another sweater dress sype in grey, this would dress them both up and add some color and fun!

  14. Shannon says:

    Love all your pieces, Emily! Great post Jess. I would pair this necklace with a fitted, petal pink silk tank tucked into high-waisted khaki green cropped trousers and gold accented flats or sandals. The perfect touch on a pretty, feminine outfit !

  15. Tiffany Magee says:

    Yayyy for giveaways!!! And it doesn’t hurt that that necklace is so cute! I would definitely wear it with a slouchy white tee, dark jeans, warm knit cardigan and topped with a leather jacket & some cute booties. Add in a fishtail braid and extra-rosy cheeks, and TA-DA! It is the missing piece to a perfect weekend outfit. :)
    p.s L-O-V-E this blog. Just thought you all should know.
    p.p.s. Extra points for sucking up? Did I mention I realllllllllllllllllly love this blog?

  16. Sam says:

    This necklace is a super versatile piece. My outfits are all based on casual university attire, so I’d wear it with my skinny jeans and favourite graphic tee :)

  17. These are all wonderful styling ideas and thank you for all your kind words :)

    Thanks for taking the time to enter the contest and my fingers are crossed for all of you to win. Since I my website is still in process if you are interested in anything feel free to email me at

    Good luck to all of you!

  18. Hannah Rolland says:

    Love the jewelry! Even went to her blog to check it out! I love layers, leggings and a great pair of boots. Keep the outfit simple so that all eyes are on the necklace. I would pair a nice blouse with a light cardigan with leggings and my steve madden Graanie boots, and of course the necklace as the statement piece!

  19. Kim says:

    I love Emily’s jewelry! For me it would be simple – I would pair the necklace with a v-neck tee and jeans.

  20. Agnes Fekete says:

    I would pair Emily’s jewelry with a long sweater, tights and some leather boots.
    And turn it into the perfect winter outfit.

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